Information Collection
Use of Information
Sharing of Information
Social Media and Technology Integrations
Analytics and Advertising
Your Rights and Choices
Children’s Privacy
Data Security
International Transfer
Changes to this Privacy Policy
Links to Other Websites and Services
Additional Disclosures for California Residents
Additional Disclosures for Nevada Residents
Additional Disclosures for Data Subjects in Europe
Contact Us
ANNEX 1
Befront’s Privacy Policy
This Policy was last updated January 25, 2020.
Befront, Inc. ( “Befront” “we,” “our,” or “us”) is committed to protecting your privacy. Our Privacy Policy (the “Policy”) explains how we collect, use, disclose, and protect information about you or associated with you (“personal information”), and your choices about the collection and use of your information. This Privacy Policy applies to the online services offered by Befront such as our website at https://befront.io, and any other online service location (collectively the “Service”) that makes this Privacy Policy available to you.
By using the Service, you agree to our Terms of Use and consent to our collection, use and disclosure practices, and other activities as described in this Privacy Policy. If you do not agree and consent, discontinue use of the Service.
Depending on where you are located or reside, you may be entitled to additional rights.
If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section.
Information Collection
This section will discuss what type of information is collected. This includes categories of information that (1) you provide to us directly, (2) is collected by us automatically, and (3) we receive from third-party sources.
1. Information You Provide Directly to Us
You can browse our site without providing personal information, but you must register in order to access most of the features of Service. Certain personal information—such as a user name, email address—are required to create an account. However, after you set up an account, you may choose what additional information may be shared through public profiles, including your name, location, website, links to your social media profiles, and other information that may be considered personal information. Similarly, should you choose to engage in messaging through the Service, the contents of such messages may be processed and saved by us. You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are solely responsible for such information.
The following are categories of information we collect and have collected directly from you in the last 12 months:
You may choose to voluntarily provide other information to us, and, in such instances, you are solely responsible for such information.
2. Information Collected Automatically
In addition, we automatically collect information when you use the Service. The categories of information we automatically collect and have collected in the last 12 months includes:
We use various current – and later – developed tracking technologies to automatically collect information when you use the Service, including the following:
For further information on how we use tracking technologies for analytics and advertising, and your rights and choices regarding them, see the “Analytics and Advertising” and “Your Rights and Choices” sections below.
3. Information From Other Sources
We also collect information from other sources. The categories of sources we collect information from including in the last 12 months, include:
Use of Information
This section discusses how collected information is used by Befront.
We collect this information for a number of business purposes including to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages.
The categories with respect to our business purposes for using information, including in the last 12 months, include:
Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.
Sharing of Information
This section explains our sharing practices with respect to information collected.
We share information we collect in accordance with the practices described in this Privacy Policy. The categories of entities to whom we disclose and have shared information with in the last 12 months, include the following:
Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.
Social Media and Technology Integrations
We offer parts of our Service through websites, platforms, and services operated or controlled by separate entities. In addition, we integrate technologies operated or controlled by separate entities into parts of our Service. Some examples include:
Please note that when you interact with other entities, including when you leave our Service, those entities may independently collect information about you and solicit information from you. The information collected and stored by those entities remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
Analytics and Advertising
We use analytics services, such as Google Analytics, to help us understand how users access and use the Service. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services.
As part of this process, we may incorporate tracking technologies into our own Service (including our website and emails) as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).
We also use audience matching services to reach people (or people similar to people) who have visited our Service or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Service, and the technology service matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Service and may share your email address with Facebook as part of our use of Facebook Custom Audiences. Some technology services may provide us with their own data, which is then uploaded into another technology service for matching common factors between those datasets.
As indicated above, vendors may act as our service providers, or in certain contexts, independently decide how to process your information.
For further information on the types of tracking technologies we use on the Service and your rights and choices regarding analytics, Interest-based Advertising, and Matched Ads, please see the “Information Collected Automatically” and “Your Rights and Choices” sections.
Your Rights and Choices
You have rights and choices with respect to information that relates to you, however such rights will vary depending on the category of information, and the subsequent use of such information. This section further describes your rights.
1. Account Information.
You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. European data subjects and California residents have additional rights as set forth in the sections entitled “Additional Disclosures for Data Subjects in Europe” and “Additional Disclosures for California Residents” below.
2. Tracking Technology Choices.
Please be aware that if you disable or remove tracking technologies some parts of the Service may not function correctly.
3. Analytics and Interest-Based Advertising.
Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/.
Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
To opt out of us using your data for Matched Ads, please contact us as set forth in the “Contact Us” section below and specify that you wish to opt out of matched ads. We will request that the applicable technology service not serve you matched ads based on information we provide to it. Alternatively, you may directly contact the applicable technology service to opt out.
Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.
4. Communications.
Please note that your opt out is limited to the email address and device used and will not affect subsequent subscriptions.
Children’s Privacy
Our Service is generally not directed at children under the age of 16 and we do not knowingly collect or solicit personal information (as defined by the U.S. Children’s Privacy Protection Act, or “COPPA”) from anyone under the age of 13 in a manner not permitted by COPPA. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, please contact us through our email info@befront.io. We will remove the data to the extent required by applicable law.
We do not “sell,” as that term is defined under the California Consumer Privacy Act, the personal information of minors under the age of 16 who are California residents. If you are a California resident under 18 years old and registered to use the Service, you can ask us to remove any content or information you have posted on the Service. To make a request, email us at the email address set out in “Contact Us” section with “California Under 18 Content Removal Request” in the subject line, and tell us what you want removed. We will make reasonable good faith efforts to remove the post from prospective public view, although we cannot ensure the complete or comprehensive removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Data Security
Befront uses commercially reasonable administrative, technical, and physical security safeguards designed to preserve the integrity and security of all information collected through the Service. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable and appropriate steps to investigate the situation, notify those individuals whose information may have been compromised in accordance with any applicable laws and regulations, and take other steps as appropriate. Your privacy settings may also be affected by changes to the functionality of third party sites and services that you add to the Befront Service, such as social networks. Befront is not responsible for the functionality or security measures of any third party.
International Transfer
We are based in Delaware, USA and the information we collect is governed by Delaware law. If you are accessing the Service from outside of Delaware, USA, please be aware that information collected through the Service may be transferred to, processed, stored, and used in Delaware, USA and other jurisdictions. Data protection laws in Delaware, USA and other jurisdictions may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in the USA and other jurisdictions as set out in this Privacy Policy.
Changes to this Privacy Policy
Befront reserves the right to modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, and so you should review this page periodically. When we change the policy we will reflect the ‘last modified’ date at the top of this Privacy Policy.
Links to Other Websites and Services
The Services may, from time to time, contain links to and from websites, platforms, and other services not operated or controlled by us. If you follow a link to any of these locations, please note that these locations have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those locations.
Additional Disclosures for California Residents
These additional disclosures for California residents apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.
1. Notice of Collection.
We collect the following categories of personal information enumerated in the CCPA:
For more details on information we collect, including the sources we receive information from, review the Information Collection section. We collect and use these categories of personal information for the business purposes described in the Use of Information section, including to provide and manage our Services.
Befront does not generally sell information as the term “sell” is traditionally understood. However, to the extent “sale” under the CCPA is interpreted to include advertising technology activities such as those disclosed in the Analytics and Advertising section as a “sale,” we will comply with applicable law as to such activity. We discloses the following categories of personal information for commercial purposes: identifiers, demographic information, commercial information, internet activity, geolocation data and inferences. We use and partner with different types of entities to assist with our daily operations and manage our Service. Please review the Sharing of Information section for more detail about the parties we have shared information with.
2. Right to Know and Delete
If you are a California resident, you have the right to delete the personal information we have collected from you and the right to know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:
To exercise any of these rights, please contact us through our email info@befront.io. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your request to know or delete.
If personal information about you has been processed by us as a service provider on behalf of a corporate customer or school customer and you wish to exercise any rights you have with such personal information, please inquire with our corporate or school customer directly. If you wish to make your request directly to us, please provide the name of the corporate customer or school customer on whose behalf we processed your personal information. We will refer your request to that corporate customer or school customer, and will support them to the extent required by applicable law in responding to your request.
3. Right to Opt-Out
To the extent Befront sells your personal information as the term “sell” is defined under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information by us to third parties at any time. You may also submit a request to opt-out by contacting us through our email info@befront.io.
4. Authorized Agent
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
5. Right to Non-Discrimination
You have the right not to receive discriminatory treatment by us for the exercise of any of your rights.
6. Shine the Light.
Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out in “Contact Us” above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.
Additional Disclosures for Nevada Residents
Nevada consumers may submit requests directing businesses not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. If you are a Nevada consumer and wish to obtain information about our compliance with Nevada law, please contact us through our email info@befront.io.
Additional Disclosures for Data Subjects in Europe
1. Role
Data protection laws in Europe distinguish between organizations that process personal data for their own purposes (known as “controllers”) and organizations that process personal data on behalf of other organizations (known as “processors”). Befront acts as a controller with respect to personal data collected as you interact with our websites, emails, and advertisements.
2. Legal Basis for Processing
In the European Union (“EU”), the purposes for which we process your personal data are:
We have set out in Annex 1 below, found here, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.
3. Data Transfer
If your data is collected in Europe, we will transfer your personal data subject to appropriate safeguards, such as Standard Contractual Clauses.
4. Your Data Subject Rights.
If you are located in the EU or Switzerland, you have the following rights in respect of your personal data that we hold:
If you wish to exercise one of these rights, please contact us using the contact details at the end of this Privacy Policy. We will respond to your request within 30 days. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. Please note that we retain information as necessary to fulfil the purposes for which it was collected, and may continue to retain and use information even after a data subject request for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
If your personal data has been processed by us on behalf of a business customer and you wish to exercise any rights you have with such personal data, please inquire with our customer directly. If you wish to make your request directly to us, please provide the name of our customer on whose behalf we processed your personal data. We will refer your request to that customer, and will support them to the extent required by applicable law in responding to your request.
5. Complaints.
If you have a complaint about our use of your personal data or response to your requests regarding your personal data, you may submit a complaint to the data protection regulator in your jurisdiction. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator, and would welcome you directing an inquiry first to us. In addition to the contact information above, please contact our email info@befront.io.
Contact Us
If you have any questions about this Privacy Policy, our data practices, our compliance with applicable law, or the Service, please contact us by submitting a ticket through our email info@befront.io, or by contacting us at: Befront, Inc., 251 Little Falls Drive, Wilmington, New Castle County, Delaware Count, USA, 19808
ANNEX 1
Legal basis for processing in the EU
Category of personal information
Purpose/Activity
Lawful basis for processing including basis of legitimate interest
Contact information and basic personal details such as your first name, last name, e-mail address and date of birth.
We use this information to operate, maintain and provide to you the features of the Service.
The processing is necessary for: the performance of a contract and to take steps prior to entering into a contract; and our legitimate interests, namely administering the Service, for marketing purposes and communicating with users.
-
We use this information to communicate with you, including sending Service-related communications (such as invoices and information about updates to the Service, and any news, alerts and marketing communications (in line with your settings and options)).
The processing is necessary for: the performance of the contract and to take steps prior to entering into a contract; and our legitimate interests, namely administering the Service, for marketing purposes and communicating with users.
-
We use this information to deal with enquiries and complaints made by or about you relating to the Service.
The processing is necessary for our legitimate interests, namely administering the Service, for marketing purposes and communicating with users.
Information about how you access and use the Service including, for example, how frequently you access the Service, the time you access the Service and how long you use the Service for, whether you access the Service from multiple devices, the website from which you came and the website to which you go when you leave the Service, and other actions you take on the Service.
We use this information to present the Service to you on your device.
The processing is necessary for our legitimate interests, namely to tailor the Service to the user and improve the Service generally.
-
We use this information to administer the Service for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes, and to help us develop new products and services.
The processing is necessary for our legitimate interests, namely communicating with users and responding to queries, complaints, and concerns, and for developing and improving the Service.
-
We use this information to detect and prevent fraud.
The processing is necessary for our legitimate interests, namely the detection and prevention of fraud.
Content you post to the Service including any content you provide through messages, chat, or other functionality.
We use this information to operate, maintain and provide to you the features of the Service.
The processing is necessary for our legitimate interests, namely administering the Service.
-
We use this information to improve the Service.
The processing is necessary for our legitimate interests, namely for developing and improving the Service.
Location: When you use the Service, we will collect and process location data. We use various technologies to determine location, including IP address, GPS and other sensors that may, for example, provide Befront with information on nearby devices, Wi-Fi access points and mobile towers.
We use this information to operate, maintain and provide to you the features of the Service.
The processing is necessary for our legitimate interests, namely administering the Service.
Information provided by social networks, including LinkedIn, when you connect to the Service. The features and functionality of the Service connects social networks, predominantly LinkedIn, to our Service. In this case, we collect personal information from the social network in accordance with your privacy settings on that social network. The connected social network may provide us with information, such as your name, LinkedIn ID, profile picture, network, gender, username, userID, age or age range, language, country, connections and any other information you have agreed it can share or that the social network provides to us.
We will use the personal information provided to allow you to log in to the Service, to help create a public profile for you, and where we provide the functionality, we will also use the information provided to assist you in sharing the content you create, or your experiences on the Service with your contacts on the connected social network.
The processing is necessary for: the performance of the contract and to take steps prior to entering into a contract; and our legitimate interests, namely administering the Service, for marketing purposes and communicating with users.